Jana Coe - UX Researcher

Hello. From leading user interview sessions to creating personas and empathy mapping, my user research engagements have included sectors like finance, language and behavioural science marketing. I have also recently completed a user research course with Dr Nick Fine, and have an IBM Design Thinking accreditation.

Qualitative | Quantitative | Empathy Mapping | Persona Creation | Journey Mapping

Portfolio

Chase Bank

I worked up, close and personal with the customers of this financial institution on a day-to-day basis in my initial position as an Associate Banker. Due to the relationships I formed, I was selected to undertake user research and build a robust picture of our core user groups, across checking, savings and commercial accounts.

Neuro-X

Led user research sessions for the MVP release of Neuro-X’s website, a behavioural science marketing agency. These sessions involved interviewing marketing managers / directors from organisations like Vodafone, Hitachi, Skechers, and HSBC. Produced the follow-up report which was achieved via empathy and journey mapping.

Language Supermercado

Carried out persona development and user research sessions for the MVP release of Languagesupermercado.com a comparison site for language learners. Sessions involved interviewing language learners of both Spanish and English. Produced output and observations to help enhance the next phase. empathy and journey mapping.